La Prairie x IUCN: Save Our Sturgeon Initiative

More than 30 years ago, La Prairie adopted caviar as one of its key sources of rich nutrients with a power to regenerate skin. Sustainably sourcing our critical raw materials is our utmost priority, which is why we use 100% Swiss-farmed caviar in our skincare products and have collaborated with the World Sturgeon Conservation Society (WSCS) and in consultation with the Aquaculture Stewardship Council (ASC) to develop a sustainable sourcing methodology. 

Additionally, we believe that to preserve beauty, we must protect biodiversity. Starting in 2021, La Prairie Group AG and the International Union for the Conservation of Nature (IUCN) have partnered to enhance regional conservation initiatives to protect wild sturgeons in their natural, freshwater habitats.  

Through our work with IUCN, we are supporting organisations active in the region to perform work protecting these species. Until now, three projects have been carefully selected to receive funding: 

  • The University of Natural Resources and Life Sciences in Vienna have initiated “Sturgex” which seeks to preserve the genetic diversity of three Danube sturgeon species in a centralized, living gene bank and in the wild, by rescuing animals with invaluable genotypes. 
  • Fauna & Flora International are combining local scientific expertise and community knowledge to secure the future of Sturgeon in the Rioni River, seeking to address conservation for migrating sturgeons and improvement of habitat conditions.
  • WWF Romania are tackling illegal practices and supporting fishing communities to develop alternative sources of income. The objective is to reduce the decline of sturgeon populations by engaging fishing communities in conservation stewardship, incubating sustainable business ideas and thus discourage illegal sturgeon trading.

At La Prairie we believe in making tomorrow beautiful, today. The projects supported in this collaboration are not only having a positive impact on the environment today; they are supporting local communities to develop sustainable environmental practices so that this can continue long into the future.