PRESS RELEASE
LA PRAIRIE BUILDS CLOSER TIES WITH CLINIQUE LA PRAIRIE IN MONTREUX
Following an agreement between parent company, Beiersdorf, and Clinique La Prairie, to acquire the real estate assets of Clinique La Prairie, the luxury skincare house La Prairie is reunited with its historical birthplace.
On 28 February 2024, Beiersdorf AG, the parent company behind the luxury brand La Prairie, signed an agreement to acquire the real estate assets of Clinique La Prairie in Montreux, Switzerland. The transaction is subject to the customary closing conditions and is expected to be completed later this year. La Prairie Group is delighted to be entering a new era of partnership with the Clinique La Prairie Group, global leader in longevity, and both teams are focused on the exciting possibilities that closer collaboration could bring.
Established in 1931, the Clinique La Prairie site is where the original research into cellular therapy for use in rejuvenating cosmetic products took place. Since then, the cellular complex has become the essential scientific basis of all La Prairie’s luxury skincare products. Through the acquisition, the iconic Clinique La Prairie building, “La Résidence”, a typical Swiss-style villa on the shores of Lake Léman, which features in the La Prairie brand emblem, becomes part of Beiersdorf Group.
Patrick Rasquinet, Member of the Beiersdorf Executive Board, expressed his enthusiasm for this latest development, saying, “Through the acquisition, we strengthen our iconic skin care brand La Prairie by reuniting it with its historic birthplace. Clinique La Prairie and La Prairie share a common approach to luxury, longevity, and exclusive client experiences, so we are excited about the possibilities that closer collaboration could open up for us.”
Simone Gibertoni, CEO of Clinique La Prairie Group, shared this enthusiasm, saying, “We very much welcome this acquisition and the possibilities of further collaboration. Clinique La Prairie Group will reinforce its international development plan strengthening our leadership in the world of health and longevity.”
Since the 1980s, La Prairie Group and Clinique La Prairie Group have been separate entities with distinct brands. According to the agreement, the acquired premises of more than 23,000 qm² comprise seven buildings, and includes the signature villa, “La Résidence”. The on-site medical and health clinic will continue to be operated by Clinique La Prairie Group. The parties have agreed not to disclose financial details of the transaction.
For more information, contact:
Claire de Sousa
Corporate Communications, La Prairie Group AG
claire.desousa@laprairiegroup.ch
00 41 44 947 82 10
About La Prairie
Present in over 70 countries around the world, the Swiss House La Prairie is the leader in the luxury cosmetic care market. Synonymous with luxury, the name La Prairie is also a symbol of innovation, performance, premium service and Swiss perfection - the purity, precision and excellence inherent in this extraordinary country that saw the birth of the brand in 1978. La Prairie strives to satisfy a quest for timeless beauty by combining technological advances with the highest standards, exquisite formulations and elegant packaging - thus elevating cosmetics to the level of art.
About Clinique La Prairie
Founded in 1931 by Professor Niehans, a pioneer in longevity, Clinique La Prairie Group has over the years established an international reputation as a world-renowned health destination located in Montreux, Switzerland. Thanks to ongoing scientific research, Clinique La Prairie Group is regarded as a leading player in preventative medicine. Clinique La Prairie Group is currently pioneering the development of a distinctive "Longevity Ecosystem". This innovative network encompasses Health Resorts and Longevity Hubs, alongside a specialized platform committed to identifying and advancing cutting-edge technologies within the longevity sector.
